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Conference Agenda

Draft TADSummit EMEA Agenda.

TADSummit began in 2013, focused on Programmable Telecoms (Telecom APIs back then). We get a diverse mix of people, with telcos, CPaaS/UCaaS/CCaaS providers, developers, and enterprises. The diversity and the small size create an insightful and fun event (about 75 people in-person with another 150-200 remote).

Tuesday November 19th, DAY 1

09:00 – 10:30

Welcome and Sponsors’ Keynotes

Whether you’re a developer, CIO, technology provider, or telco; it’s an exciting time in telecoms (communications if you prefer). Technologies once hidden in the ivory towers of telcos and their suppliers are now freely available to be programmed into applications, services and business processes. By programmed, I not only mean through APIs, but through easy to use web forms.

Programmable telecoms / communications connect people, things and services together in ways we’ve never imagined possible. TADSummit is going to help you understand in an open and independent way the opportunities for your business in this exciting shift.


Welcome to Day 1 from Alan Quayle


Wazo Keynote


VoIP Innovations Keynote


TBA Keynote




Session 2: Closing the Gap on Twilio


Challenges Consuming Programmable Telecoms from the Developer’s Perspective

Sebastian Schumann, A man of many hats 🙂

  1. App development: I just want to make a call
  2. Consuming APIs: It’s all fine as long as you know what you want and have done it before
  3. App development vs. Telecom App development


Improving the Experience of Realizing CXTech Use Cases/b>

Marten Schoenherr, CEO/Founder at Automat Berlin GmbH

  1. Addressing a gap consuming Communications Experience Technology today
  2. Bridging a powerful open-source world with a diverse enabler ecosystem
  3. The Automat open-source approach for rapid user-friendly CXTech going beyond consuming CPaaS


Panel Discussion: Crossing the Development Chasm

Chair: Alan Quayle
Steve Goodwin, Marquis de Geek;
Harold Vance, Customer Success VoIP Innovations
Sebastian Schumann, A man of many hats 🙂
Marten Schoenherr, CEO/Founder at Automat Berlin GmbH

  1. Should we just give up trying to catch up with Twilio, let them dominate and overcharge?
  2. Where should be begin in closing the gap? / Where to focus given the diversity of developer needs?
  3. As a non-telecom / communication geek using telecom / communication APIs what are the biggest barriers in your experience?
  4. What are the must-have things missing from most CPaaS offers in your experience?
  5. Will CPaaS be swallowed up by Google, Amazon and perhaps even Microsoft?




Session 3: The Emerging Programmable Telecoms Architecture: Threats and Opportunities

Through history there have been tens of open and closed source telecom app servers. IBM (WebSphere) and Sun (project SailFin in GlassFish) were a couple of popular ones over a decade ago. I remember one telecom vendor had three internal SIP application server projects running in parallel, with 2 examining the potential of open sourcing their code base.

Asterisk became one of the popular open source projects, with a number of projects forking from them such as Wazo and XiVO. FreeSWITCH evolved from the Asterisk community, but is a separate project to Asterisk, and proved attractive to some developers. The Janus WebRTC server is evolving SIP capabilities. Kamailio is a popular SIP AS, and is sometimes used in conjunction with FreeSWITCH. Asterisk has recently addressed a number of issues that limited its adoption by some developers. The list goes on of open source telecom app servers including FreePBX, Yate, Telestax, and more.

Open source projects are tough, without an active community and a good balance of investment versus return for everyone involved the future for any open source project can become uncertain. It’s also important to remember many of the applications of telecom app servers are mission critical, so the platforms need an established and trusted name (think perhaps 8+ years) before enterprise focused companies come on board.

This session will help the audience understand the different projects and where they make most sense today from a project-neutral perspective, simply reporting on how and why people are using different projects. This will be a controversial session, as application server projects try their best to be anything to anyone, when in practice many factors (people, process, technology, and business models) contribute to the use cases that make most sense to implement for each project.

We’ll then discuss how to mitigate the risks and evolution we’re seeing across the open source telecom app server landscape. With a focus on the emerging need of a mediation layer to manage between the web-centric services layer to the underlying telecom app server layer for high availability or utilizing multiple projects. Are we heading to a grand-unifying programmable telecoms architecture? Or an explosion in server projects and architectures?

For any business in the programmable telecoms space, this will be a cannot miss session to understand how the projects are being utilized and how to mitigate emerging risks across the diversity of telecom app servers.


Survey results on Open Source Telecom Software

Alan Quayle, Independent

Review of the results from an anonymous survey of open source telecom software. Comparing the different projects, the preferred application areas of the projects, common issues and solutions, sharing where the industry sees these projects in 5 years’ time.


Experiences with Open Source Telecom Software in the Contact Center Industry

João Camarate, Chief Development Officer, GoContact

João will frankly share his experiences and recommendations in using open source telecom software in the contact center industry. Reviewing the different platforms, the rationale behind selection and application focus. How he de-risks decisions to ensure continuity of service. Current challenges and open discussion on the emerging programmable telecoms architecture.

14:30 – 15:00

Panel Discussion on the Future of Open Source Telecom Software

Chair: Sebastian Schumann, A man of many hats 🙂
João Camarate, Chief Development Officer, GoContact
Alan Quayle, Independent
Rob Pickering, (latest endeavor to be announced)
Werner Eriksen, CTO at WorkingGroupTwo




Session 4: Industry Innovation Panel

I’m planning an Industry Innovation Panel session, using the unique mix of people involved in TADSummit to stimulate some ideas that solve problems faced across a number of industries. The panel will be composed of leaders from industries like insurance, healthcare, education, finance, social services, banking, etc. Confirmed panelists:

  • Maarten Ectors, Chief Innovation Officer at Legal & General
  • Professor Alistair Moore, UCL School of Management
  • Steve Goodwin, Marquis de Geek
  • Matt Millar, serial entrepreneur, Founder Uplift (solving expensive consumer debt)
  • Miles Cheetham, Head of Propositions at OPEN BANKING (entity set up by the UK Competition and Markets Authority)


Solving Harry Potter Problems

Maarten Ectors, Chief Innovation Officer at Legal & General

An inspirational presentation from someone shaking-up the insurance industry.


Open Banking

Miles Cheetham, Head of Propositions at OPEN BANKING

A review of the challenges and opportunities facing the banking industry.


Challenges in Higher Education

Professor Alistair Moore, UCL School of Management

A review of the challenges and opportunities facing the higher education industry.

16:20 – 17:00

Panel Session: Tell me about your problems…

Chair: Alan Quayle
Maarten Ectors, Chief Innovation Officer at Legal & General
Professor Alistair Moore, UCL School of Management
Steve Goodwin, Marquis de Geek
Matt Millar, serial entrepreneur, Founder Uplift
Miles Cheetham, Head of Propositions at OPEN BANKING (entity set up by the UK Competition and Markets Authority)

The overall objective is the stimulate discussion on potential solutions to the problems presented, and kick off some projects! Yes, a conference that not only connects people, but stimulated new projects and business!


Day 1 Evening Reception sponsored by Sipalto

After a long day and intense Industry Innovation panel we wrap up the day with some drinks (wine, beer, soft) and pizza sponsored by Sipalto to continue the discussions into the evening.

Wednesday November 20th. DAY 2


Case Studies in CXTech (CPaaS, UCaaS CCaaS)


Welcome to Day 2 from Alan Quayle


Wazo deployment update


Designing and Deploying Chatbots

David Curran, Machine Learning Engineer at OpenJaw Technologies

David will provide a down-to-earth review of the current status of chatbots based on his extensive experience. No hype, just facts. He will then focus on a number of chatbots case studies given his extensive deployment experience. Explaining the impact of the local culture and language on chatbots. And highlighting some of the unique aspects of chatbots in for example in China compared to the rest of the world that will accelerate the Chinese chatbot industry faster than anywhere else. Could Asia become the chatbot center of the world?


Identity, Authentication, and Programmable Telecoms

Fraud in Telecoms (I liked all Guillaume’s stories, plus the enterprise fraud cases, quantifying the market, a little bit of history, current status, and emerging threats. Showing its a cat and mouse game where scale and experience matter.)

Identity Fraud on the Web (focused on all the web cases, and improving experience)

What Programmable Telecoms means to Identity and Authentication (Score with SIP trunking)

Panel Session: Identity, Authentication, and Programmable Telecoms. (presenters and some customers)





Market Analysis and Latest Developments

11:00 – 11:30

By The Numbers: CPaaS, UCaaS, CCaaS Landscapes and Market Sizing

Alan Quayle, Independent

We’re entering a new phase in the democratization of telecoms. Communications is now programmable, its revolutionizing the $2.2T telecoms industry. Enterprises large and small, governments, local businesses, hospitals, dentists, web companies, garden centers are all using communications in new ways improve their operations and customers’ experiences. There are hundreds of companies around the world that are helping businesses use programmable telecoms.

The aim of this session is to provide an open, independent, and industry-wide review of the impact of programmable telecoms on business. We will cover CPaaS (Communications Platform as a Service), UCaaS (Unified Communications Platform as a Service, AKA virtual or cloud PBX), CCaaS (Contact Center as a Service), open source telecom software, authentication and customer experience, omni-channel customer communications, WebRTC (Web Real Time Communications) and much more reviewing the landscape and market sizes.

11:30 – 12:00

Ottspott Connect – The UI-fication of CXTech

Alan Quayle, Independent

Luis Borges Quina, CEO ottspott

Ottspott Connect is a Chrome widget (extension) which allows existing phone systems (cloud or open source) to connect, automate tasks, and update multiple data sources (CRM and ERP).

For users we keep the simplicity of not having to make complex integrations and provide an easy to use UI.

We’ll discuss the new trend of building out of CPaaS targeted services which save huge time and money and can be immediately used. The “UI-fication of cPaaS”. Which basically is a mix of Telecom features brought through an UI to end users.

With Ottspott Connect we can also use CPaaS add-ons for call recording, call transcription, who could then be analyzed in voice analytics/AI tools.

12:00 – 12:30

The Trials and Tribulations of Building Calljoy before it even Existed

Karel Bourgois, Founder and CEO Voxist

Voxist progress report: the highs and lows of building an intelligent voicemail agent.

Case Study of adding Voxist to the VoIP Innovations Showroom.



13:30- 15:00

Telco Case Studies in Programmable Telecoms

13:30 – 14:00

From Lego to Plasticine. Molding a platform for product development

Werner Eriksen, CTO at WorkingGroupTwo

14:00 – 14:30

Etisalat’s UCaaS and CPaaS Progress – one year on

Petr Eropkin, Unified Communications Product Leader at Etisalat

14:30 – 15:00


15:00 – 16:00

Innovation Showcase – cool stuff in development or recently released

15:00 – 15:15

Rob Pickering’s latest endeavor.

15:15 – 15:30

Matt Millar, serial entrepreneur, Founder Uplift (solving expensive consumer debt)

15:30 – 15:45

Le Voice Lab

Karel Bourgois, Voice Chapter Pilot, Hub FranceIA

Raising French global competitiveness in programmable voice. A group of 20 companies and 10 labs in France working on Voice. Working together to create a marketplace to compete with the privacy-invading internet giants with our own platform. Yes, its David against several Goliaths. But we have to try.

Audience Question: Should the UK do the same?

15:45 – 16:00

Cloud Control Access: From Hack to Reality

Andrei IVĂNOIU, Managing Partner, INOVO

We’ve seen several IoT based door access control hacks over the years at TADHack. INOVO is making this a commercial reality for its customers in Romania and beyond. It’s a great example of the migration from hack to business, and the power of the democratization in telecoms enabling people to create solutions for their customers that fit their specific local needs. The Cloud Control Access System opens doors with cards, codes, phones, and SMS. The prototype starts with physical door controllers (the first release is Arduino-based), then migrates to intermediate building proxies that hold the customers’ database in case the internet goes down (a reality most businesses face several times a year) and them migrating to a scalable cloud authentication and portal layer.

16:00 – 16:30

Closing Keynote: To be announced (FinTech / CXTech CEO)

Waiting on confirmation, plus open to suggestions.


Break for people to leave / coffee

17:00 – 17:45

TADSummit EMEA Review and Improvement Plan

(only for those that want to)
Discussion on how TADSummit EMEA went and can be improved
Review on the CXTech handle and whether its sticking
Looking forward to TADSummit Asia.

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