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Conference Agenda

Draft TADSummit EMEA Agenda.

TADSummit began in 2013, focused on Programmable Telecoms (Telecom APIs back then). We get a diverse mix of people, with telcos, CPaaS/UCaaS/CCaaS providers, developers, and enterprises. The diversity and the small size create an insightful and fun event (about 75 people in-person with another 150-200 remote).

Tuesday November 19th, DAY 1

08:45 – 10:30

Welcome and Sponsors’ Keynotes

Whether you’re a developer, CIO, technology provider, or telco; it’s an exciting time in telecoms (communications if you prefer). Technologies once hidden in the ivory towers of telcos and their suppliers are now freely available to be programmed into applications, services and business processes. By programmed, I not only mean through APIs, but through easy to use web forms.

Programmable telecoms / communications connect people, things and services together in ways we’ve never imagined possible. TADSummit is going to help you understand in an open and independent way the opportunities for your business in this exciting shift.


Welcome to Day 1 from Alan Quayle

WOW! 2019 has been a busy year for CXTech:

  • Slack and Zoom went IPO, receaching valuations of $20-24B;
  • Ipcortex was bought by Aerial Direct, and Rob launched Aplisay (conversational tech), you’ll hear more about that over the next 2 days;
  • Enghouse bought Vidyo for $40M (revenue was $60M)
  • VoIP Innovations hired some of the Tropo team, launched their Showroom, and became a virtual CLEC;
  • Lots and lots and lots of people moves;
  • TADHack continues to help developers get great jobs: Eric, Vincent, Tien and more;
  • Telesign leads the fight against identity theft, telecom fraud, and account take-over;
  • AT&T launched its API Marketplace;
  • eCPaaS (enterprise CPaaS) announced by hSenid Mobile;
  • Wazo is on a roll with new hires and account wins;
  • Simwood launches in the US, sponsors TADHack Global and Simon keynotes at TADSummit EMEA;
  • Federation of communication systems goes mainstream with Mio and Matrix; and
  • UCaaS, CCaaS and CPaaS continue to converge.


Keynote: A Perspective on the Past, Present and Future of Programmable Telecoms

Jonathan Grant, CEO and CEO Speakserve

Jonathan was a founder of NewVoiceMedia. He started work as an Investment Banker for Kidder, Peabody, and Chase Manhattan Bank from 1985 to 1993. On leaving the City in 1993, he bought his first business, Pirtek, a successful franchise operation which he sold in 2001. In 1999, he bought into Online Marketing, which became Premier Business Audio Limited, quickly growing to become Europe’s leading provider of Call Handling and Business Audio Solutions. In 2005, he recognized the synergies between Premier Business Audio and the then embryonic NewVoiceMedia, and bought into the company, which was sold to Vonage in 2018. Today Jonathan is CEO of, a CPaaS provider, and Speakserve is an Enterprise Software Company specializing in communications and collaboration.

Jonathan brings a wealth of experience across Programmable Telecoms. Or as we call it, CXTech that spans CPaaS, UCaaS, CCaaS and more. CXTech: the C stands for Connectivity, Communications, Collaboration, Conversation, Customer; X for Experience because that’s what matters; and Tech because the focus is enablers. Think of it as the latest generation of business communications.

Joanthan will share his perspective on the evolution of the industry, with a few hints on what it takes to make a success.


Wazo Keynote

Jérôme Pascal, CEO, Wazo

Jérôme will give a keynote showing how Wazo’s on-premise programmable communication platform provides the same feature coverage for voice use cases than that of the most prominent CPaaS that are available on the market.


Panel Discussion: The Status and Future of CXTech

After TADSummit last year we created the term CXTech to better capture the breadth of programmable telecoms. CXTech: the C stands for Connectivity, Communications, Collaboration, Conversation, Customer; X for Experience because that’s what matters; and Tech because the focus is enablers. We view this broader category as the future state of the industry. This panel will discuss the current status and possible future states of CXTech.

Jérôme Pascal, CEO, Wazo
Tony Jamous, previously President at Nexmo, the Vonage API Platform, currently investor and advisor
Jonathan Grant, CEO and CEO Speakserve, previously CEO NewVoiceMedia
Rob Pickering, Founder and CEO Aplisay
Ravish Patel, Director of Products, Telesign

Has the industry lost its way? Given the jabber on APIs, AI, Digital, Transformation, Video, AR/VR, Blockchain, Contextual Comms, Cloud Comms, XaaS, etc.
What are the greatest challenges facing CXTech wrt enterprise adoption?
What’s your prognosis for the spate of CPaaS acquisitions over the past few years?
Will UCaaS ever achieve its dream of becoming THE enterprise communications platform?
How will customer communications evolve? Currently it looks like lots of neat ideas, and a big integration headache.
Omnichannel is dead! The goal is not to be everywhere, nor is it to be seamless or unified. Those are necessary, but they are not sufficient. How can the CXTech industry deliver harmonized customer experiences. For example, a flight delay notification results in a push message so my airline’s app can fire up with other flight options, while an on-time notification is sent by SMS, and all the bloody email notifications stop!




Session 2: Closing the Gap on Twilio


Challenges Consuming Programmable Telecoms from the Developer’s Perspective

Sebastian Schumann, A man of many hats 🙂

  1. App development: I just want to make a call
  2. Consuming APIs: It’s all fine as long as you know what you want and have done it before
  3. App development vs. Telecom App development


Improving the Experience of Realizing CXTech Use Cases

Marten Schoenherr, CEO/Founder at Automat Berlin GmbH

  1. Addressing a gap consuming Communications Experience Technology today
  2. Bridging a powerful open-source world with a diverse enabler ecosystem
  3. The Automat open-source approach for rapid user-friendly CXTech going beyond consuming CPaaS


Panel Discussion: Crossing the Development Chasm

Chair: Alan Quayle
Steve Goodwin, Marquis de Geek;
Sylvain Boily, Founder and CTO, Wazo
Sebastian Schumann, A man of many hats 🙂
Marten Schoenherr, CEO/Founder at Automat Berlin GmbH

  1. Should we just give up trying to catch up with Twilio, let them dominate and overcharge?
  2. Where should be begin in closing the gap? / Where to focus given the diversity of developer needs?
  3. As a non-telecom / communication geek using telecom / communication APIs what are the biggest barriers in your experience?
  4. What are the must-have things missing from most CPaaS offers in your experience?
  5. Will CPaaS be swallowed up by Google, Amazon and perhaps even Microsoft?




Session 3: Open Source Telecom Software

Through history there have been tens of open and closed source telecom app servers. IBM (WebSphere) and Sun (project SailFin in GlassFish) were a couple of popular ones over a decade ago. I remember one telecom vendor had three internal SIP application server projects running in parallel, with 2 examining the potential of open sourcing their code base.

Asterisk became one of the popular open source projects, with a number of projects forking from them such as Wazo and XiVO. FreeSWITCH evolved from the Asterisk community, but is a separate project to Asterisk, and proved attractive to some developers. The Janus WebRTC server is evolving SIP capabilities. Kamailio is a popular SIP AS, and is sometimes used in conjunction with FreeSWITCH. Asterisk has recently addressed a number of issues that limited its adoption by some developers. The list goes on of open source telecom app servers including FreePBX, Yate, Telestax, and more.

Open source projects are tough, without an active community and a good balance of investment versus return for everyone involved, the future for any open source project can become uncertain. It’s also important to remember many of the applications of telecom app servers are mission critical, so the platforms need an established and trusted name (think perhaps 8+ years) before enterprise focused companies come on board.

This session will help the audience understand the different projects and where they make most sense today from a project-neutral perspective, simply reporting on how and why people are using different projects. This will be a controversial session, as application server projects try their best to be anything to anyone, when in practice many factors (people, process, technology, and business models) contribute to the use cases that make most sense to implement for each project.

We’ll then discuss how to mitigate the risks and evolution we’re seeing across the open source telecom app server landscape. With a focus on the emerging need of a mediation layer to manage between the web-centric services layer to the underlying telecom app server layer for high availability or utilizing multiple projects. Are we heading to a grand-unifying programmable telecoms architecture? Or an explosion in server projects and architectures?

For any business in the programmable telecoms space, this will be a cannot miss session to understand how the projects are being utilized and how to mitigate emerging risks across the diversity of telecom app servers.


Survey results on Open Source Telecom Software

Alan Quayle, Independent

Review of the results from an anonymous survey of open source telecom software. Comparing the different projects, the preferred application areas of the projects, common issues and solutions, sharing where the industry sees these projects in 5 years’ time.


Experiences with Open Source Telecom Software in the Contact Center Industry

João Camarate, Chief Development Officer, GoContact

João will frankly share his experiences and recommendations in using open source telecom software in the contact center industry. Reviewing the different platforms, the rationale behind the selection and application focus. How he de-risks decisions to ensure continuity of service. Current challenges and open discussion on the emerging programmable telecoms architecture.

14:30 – 15:00

Panel Discussion on the Future of Open Source Telecom Software

Chair: Sebastian Schumann, A man of many hats 🙂
João Camarate, Chief Development Officer, GoContact
Alan Quayle, Independent
Rob Pickering, Founder and CEO Aplisay
Werner Eriksen, CTO at WorkingGroupTwo
Sylvain Boily, Founder and CTO, Wazo





Session 4: Industry Innovation Panel

I’m planning an Industry Innovation Panel session, using the unique mix of people involved in TADSummit to stimulate some ideas that solve problems faced across a number of industries. The panel will be composed of leaders from industries like insurance, healthcare, education, finance, social services, banking, etc. Confirmed panelists:

  • Maarten Ectors, Chief Innovation Officer at Legal & General
  • Professor Alistair Moore, UCL School of Management
  • Steve Goodwin, Marquis de Geek
  • Matt Millar, serial entrepreneur, Founder Updraft (solving expensive consumer debt)
  • Miles Cheetham, Head of Propositions at OPEN BANKING (entity set up by the UK Competition and Markets Authority)


Solving Harry Potter Problems

Maarten Ectors, Chief Innovation Officer at Legal & General

An inspirational presentation from someone shaking-up the insurance industry.


Open Banking

Miles Cheetham, Head of Propositions at OPEN BANKING

A review of the challenges and opportunities facing the banking industry.


Challenges in Higher Education

Professor Alistair Moore, UCL School of Management

A review of the challenges and opportunities facing the higher education industry.

16:20 – 17:00

Panel Session: Tell me about your problems…

Chair: Alan Quayle
Maarten Ectors, Chief Innovation Officer at Legal & General
Professor Alistair Moore, UCL School of Management
Steve Goodwin, Marquis de Geek
Matt Millar, serial entrepreneur, Founder Uplift
Miles Cheetham, Head of Propositions at OPEN BANKING (entity set up by the UK Competition and Markets Authority)

The overall objective is to stimulate discussion on potential solutions to the problems presented, and kick off some projects! Yes, a conference that not only connects people, but stimulated new projects and business!


Day 1 Evening Reception sponsored by Sipalto

After a long day and intense Industry Innovation panel we wrap up the day with some drinks (wine, beer, soft) and pizza sponsored by Sipalto to continue the discussions into the evening.

Wednesday November 20th. DAY 2


Session 5: Case Studies in CXTech (CPaaS, UCaaS CCaaS)


Welcome to Day 2 from Alan Quayle

A review of what we covered in Day 1, and what we have planned for Day 2. Plus a buffer for those that think a 9AM start means arriving at 9:10AM 😉


Wazo deployment update


Designing and Deploying Chatbots

David Curran, Machine Learning Engineer at OpenJaw Technologies

David will provide a down-to-earth review of the current status of chatbots based on his extensive experience. No hype, just facts. He will then focus on a number of chatbots case studies given his extensive deployment experience. Explaining the impact of the local culture and language on chatbots. And highlighting some of the unique aspects of chatbots in for example in China compared to the rest of the world that will accelerate the Chinese chatbot industry faster than anywhere else. Could Asia become the chatbot center of the world?


Identity, Authentication, and Programmable Telecoms

Guillaume Bourcy, Global Sr. Director, Data and Solutions Strategy, TeleSign
Ravish Patel, Director of Products, Telesign

Session is divided into 4 parts, based on use cases, and wrapping up with a panel discussion:

  • Registration fraud. Identifying fake users, preventing bulk account creation, etc.
  • ATO (Account TakeOver). Preventing ATO fraud through phone hijacking attacks like SIM Swap, Porting attacks, call forwarding, etc.
  • IRSF (International Revenue Sharing Fraud) attacks on enterprises. Registration to SIP trunking.




Session 6: Latest CXTech Developments

11:00 – 11:30

Building the SureVoIP Notify App

Gavin Henry, SureVoIP.

Gavin Henry, SureVoIP founder, will take you through the various layers needed to deliver real time push notifications via the SureVoIP Notify App. Initially designed for a SureVoIP Mobile SIM, which can have many numbers, but now expanded for calls to any type of SureVoIP number, the problem of not knowing which number was called to reach you is solved. Using open source components, carrier grade open source event driven platforms and various other common open source projects, Gavin will explain how this fits together within the SureVoIP ecosystem.

11:30 – 12:00

Empower Call Agents with a simple Chrome extension

Luis Borges Quina, CEO ottspott

Ottspott started as a cloud phone system for Slack teams, allowing quick integrations with popular CRM and helpdesk apps (Salesforce, Zendesk, Intercom, Pipedrive, Hubspot). Ottspott wanted to go one step further and allow any phone system or CPaaS provider to offer instant integration to their business apps.

In this session, Ottspott will show how a simple Chrome extension can save complicated integrations and give call agents a more productive UI.

12:00 – 12:30

The Trials and Tribulations of Building Calljoy before it even Existed

Karel Bourgois, Founder and CEO Voxist

Voxist progress report: the highs and lows of building an intelligent voicemail agent.

Case Study of adding Voxist to the VoIP Innovations Showroom.



13:30- 16:30

Session 7: Programmable Telecoms Innovation Afternoon

13:30 – 14:00

By The Numbers: CPaaS, UCaaS, CCaaS Landscapes and Market Sizing

Alan Quayle, Independent

We’re entering a new phase in the democratization of telecoms. Communications is now programmable, its revolutionizing the $2.2T telecoms industry. Enterprises large and small, governments, local businesses, hospitals, dentists, web companies, garden centers are all using communications in new ways to improve their operations and customers’ experiences. There are hundreds of companies around the world that are helping businesses use programmable telecoms.

The aim of this session is to provide an open, independent, and industry-wide review of the impact of programmable telecoms on business. We will cover CPaaS (Communications Platform as a Service), UCaaS (Unified Communications Platform as a Service, AKA virtual or cloud PBX), CCaaS (Contact Center as a Service), open source telecom software, authentication and customer experience, omni-channel customer communications, WebRTC (Web Real Time Communications) and much more reviewing the landscape and market sizes.

14:00 – 14:20

Aplisay, We make conversations. Better.

Rob Pickering, Founder and CEO Aplisay

Conversational interfaces are a major shift in the way that we will interact with digital systems. Three decades ago the web emerged because new Internet infrastructures enabled the implementation of existing theories of hypertext interconnectedness. This caused an explosive change in the way that we interact with computers and communicate with each other. Today modern processor developments are unlocking an even more profound shift using machine learning.

At aplisay we are passionate about the exciting positive potential of conversational technologies to scale life changing social initiatives. We believe that it is possible to accentuate the benefits and mitigate against harm by using open technology, transparent data set curation, and clear stated interface outcomes. We work to inform and equip stakeholders to further their mission by delivering ethical AI systems that act as genuine user agents.

14:20 – 14:40

Le Voice Lab

Karel Bourgois, Voice Chapter Pilot, Hub FranceIA

Raising French global competitiveness in programmable voice. A group of 20 companies and 10 labs in France working on Voice. Working together to create a marketplace to compete with the privacy-invading internet giants with our own platform. Yes, its David against several Goliaths. But we have to try.

Audience Question: Should the UK do the same?

14:40 – 15:00

Some (Surprising) Discoveries in Applying the as-a-service model in Running a Mobile Core Network.

Werner Eriksen, CTO Working Group Two (WG2)

WG2 has now been running a live mobile core network as a service for some time, and we have learned some interesting and sometimes surprising things that we would like to share.

15:00 – 15:20

Cloud Control Access: From Hack to Reality

Andrei IVĂNOIU, Managing Partner, INOVO

We’ve seen several IoT based door access control hacks over the years at TADHack. INOVO is making this a commercial reality for its customers in Romania and beyond. It’s a great example of the migration from hack to business, and the power of the democratization in telecoms enabling people to create solutions for their customers that fit their specific local needs. The Cloud Control Access System opens doors with cards, codes, phones, and SMS. The prototype starts with physical door controllers (the first release is Arduino-based), then migrates to intermediate building proxies that hold the customers’ database in case the internet goes down (a reality most businesses face several times a year) and them migrating to a scalable cloud authentication and portal layer.

15:20 – 15:40


Matt Millar, serial entrepreneur, Founder Updraft (solving expensive consumer debt)

15:40 – 16:00

Innovation in Bringing People Traditionally Disadvantaged in the Job Market into Technical Teams

Matthew Reynolds, Founder, It’s What’s Next IT

It’s What’s Next IT focuses on helping people traditionally disadvantaged in the job market to build IT careers. Teams can close their skills gaps by being more open to people from “challenged backgrounds”, e.g. ex-offenders, care leavers, etc. This is an important part of diversity and inclusivity that is often overlooked. Matthew will discuss how we can be more “conviction friendly” as an industry. As TADHack has shown for many years diverse teams win!

16:00 – 16:40

Closing Keynote: Securing my Space Genitalia

Simon Woodhead, CEO at Simwood Group PLC

Simon will explain how you have no privacy and how, hypothetically of course, he could use that to identify and track you in the name of security. He’ll also rant about why the cloud must die and how the coming edge compute revolution should be rejoiced by makers and open source developers everywhere. Strap on!


Break for people to leave / coffee

17:00 – 17:45

TADSummit EMEA Review and Improvement Plan

(only for those that want to)
Discussion on how TADSummit EMEA went and can be improved
Review on the CXTech handle and whether its sticking
Looking forward to TADSummit Asia.


Drinks and Dinner for those staying in London

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