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Conference Agenda and Programmable Telecoms Masterclass Agenda

The sponsors of TADSummit Asia, Apigate and hSenid Mobile provide their keynotes below.

hSenid Mobile Keynote and Session Presentation, Tuesday 28th May 8AM ET / 5:30 PM Sri Lanka.

Apigate Keynote, Thursday June 13th 9AM KL / Wednesday June 12th 9PM ET

Select an Agenda

Conference Agenda: Welcome and Keynotes

9:00 to 9:20

Welcome Address from Alan Quayle, Founder TADSummit, TADHack, Independent Consultant. The Programmable Telecoms / Communications Revolution.

Whether you’re a developer, CIO, technology provider, or telco; it’s an exciting time in telecoms (communications if your prefer). Technologies once hidden in the ivory towers of telcos and their suppliers are now freely available to be programmed into applications, services and business processes. By programmed, I not only mean through APIs, but through easy to use web forms.

Programmable telecoms / communications connects people, things and services together in ways we’ve never imagined possible. Every year at TADHack Global, Asia leads the world in creativity and launching new businesses from hacks created there. Though the Bay Area gets all the attention in the press. Asia is leading the world in some aspects of this field. TADSummit is going to help you understand in an open and independent way the opportunities for your business in this exciting shift.

9:20 to 9:50

Keynote from Roshni Hewamallika, Deputy General Manager – Core Business at hSenid Mobile. The power of CPaaS for Enterprises.

hSenid Mobile have supported TADHack and TADSummit since the bringing, in 2013. We are proud to have helped hSenid Mobile achieved its world-leading success. They have through their unique combination of people, processes and technology have the largest revenue impact of any telco marketplace in the world.

Roshni will share the keys to their success, it’s not only about the technology, understanding the processes and the people necessary to make this success possible are also critical. This is a can-not-miss session for any telco, developer or business wanting to understand why Asia can uniquely deliver service innovation success.

9:50 to 10:20

Keynote from Richard Im, Global Director, Partnership, Apigate. Apigate’s Journey from In-house Initiative to Global Powerhouse.

To remain competitive in the digital transformation context, telcos are leveraging on APIs to increase their agility and the efficiency of their products and services with which they adapt to the technological revolution. Consumers are expecting telco services to be embedded in a range of platforms and by opening up services for reach, engagement and monetisation, telcos are capitalising on this business opportunity to maintain its relevancy.

Richard Im from Apigate will be sharing on Apigate’s transformative journey; as inhouse initiative which is continuously evolving from its primary focus in enhancing the performance of Axiata OpCos to becoming a revolutionary solution that stretches out to the emerging digital markets. With the consolidation of 2 businesses – ApigateMint & ApigateAXP – Apigate has created an integrated platform that provides payment solutions and rich adjacent services to enable MNOs to digitise. We have a suite of educational and enablement programmes – ApigateGO with the main objective to gather early stage companies, developers and students to the API economy to elevate the awareness of APIs alongside its benefits; henceforth increasing adoption.

10:20 to 10:40



CPaaS in Asia

10:40 to 11:00

Omni-channel customer engagement platform for Telco’s Marketing, Sandarenu Madan Arachchige, Software Architect, hSenid Mobile.

Every market is different when it comes to customer communications, increasingly so, and its also dynamic as different segments within countries adopt new communication apps. How Japan messages (LINE dominates with SMS rarely used and even mobile email becoming less popular) is different to China (WeChat dominates with SMS remaining an important channel) is different to Malaysia (WhatsApp and SMS).

Simply taking solutions that work in North America, and assuming it will work in other countries will result in failure. hSenid Mobile will share their global experiences, and focus on making Omni-channel customer engagement work across Asia.

11:00 to 11:20

CPaaS Customer Case Study on Improving Customer Service

Details to be provided.

11:20 to 12:00

Panel Session: Where next for CPaaS in Asia

Chair Mark White, Founder, CEO, Investor, Mentor

Alan Quayle, Founder TADSummit, TADHack, Independent Consultant

Roshni Hewamallika, Deputy General Manager – Core Business at hSenid Mobile

Sandarenu Madan Arachchige, Software Architect, hSenid Mobile

CPaaS Customer representative

Craig Richards, Vice President, Products and Delivery at Apigate

The CPaaS market is maturing. Twilio is the 800 pound gorilla with a large marketing budget. But they have found Asia tough in some markets, their pricing in premium. Which is never an easy sell in some markets. Nexmo was strong in China, but is less so today as part of Vonage. Cisco closed down Tropo, which was once active throughout Asia. Telesign appears to be growing fast across Asia. Many CPaaS are expanding into other market segments such as marketing campaign management, security and identity, UCaaS and CCaaS (enterprise communications).

Asian CPaaS have done well in some markets, but global expansion has proven challenging. The Asian CPaaS market can easily be described as the most diverse CPaaS region in the world. So what’s going to happen?

  • Where next for the Asian CPaaS winners?
  • Is it a winner takes all market, where Twilio will simply build out its global network and replicate its North American success?
  • Do telcos have a role in CPaaS? Or is it a separate business entity to achieve local market success?
  • Is the move into UCaaS / CCaaS enablers relevant for CPaaS in Asia?
  • Beyond mobile payments is content (games, music, ringtones) still a viable market?
  • What CPaaS enabled services / use cases should businesses in Malaysia and / or Singapore focus on in 2019?



Programmable Enterprise Communications in Asia

13:00 to 13:25

The state of RCS (Rich Communications Service) in Asia, and it’s Future Prospects. Pamela Clark-Dickson, Practice Leader, Communications and Social, Consumer and Entertainment Services at Ovum

Pamela is one of the few analysts I greatly respect in this field. Her work is consistently reliable and thoughtful. Not following fashionable thinking or marketing hype, rather bringing to bear clear and deep analysis backed up with a thorough understanding of the history of communications.

We’re fortunate Pamela is able to join us to share her latest insights on the controversial topic of Rich Communication Services. RCS will play a role in application to person communications, and how chatbots can interact with customers, many of the CPaaS providers are preparing for RCS. But what should businesses operating in Asia do?

13:25 to 13:50

UC in Asia: SMEs Drive Market Growth and Competition. Hwee-Xian Tan, Senior Analyst, Enterprise Services, SoHo and SME Research

Micro, small, and medium-sized enterprises (SMEs) represent a highly diverse set of organizations with an equally diverse set of communications requirements.Some have comparatively simple requirements that telephony-only services will satisfy. Others require services with as rich a set of collaboration, conferencing, mobility, and messaging functionality as large enterprises demand. This presentation will highlight recent Ovum’s SoHos and SMEs Insights Survey in Asia and key trends driving SME demand for UC services in Asia. We will also discuss the status and opportunities for UC services among SMEs in Asia.

13:50 to 14:10

Designing and Deploying Chatbots in China. David Curran, Machine Learning Engineer at OpenJaw Technologies.

David will provide a down-to-earth review of the current status of chatbots based on his extensive experience. No hype, just facts. He will then focus on chatbots in China based on his extensive deployment experience. Explaining the impact of the Chinese culture and language on chatbots. And highlighting some of the unique aspects of chatbots in China compared to the rest of the world that will accelerate the Chinese chatbot industry faster than anywhere else. Could Asia become the chatbot center of the world?

14:10 to 14:30

Transitioning to Employee Conversational Interfaces. Prem A., Head of Automation, IT Operations, Cognizant

One of the great IT visions is the integration of the many IT silos across HR, SCM, WFM, etc. But its proven challenging, to say the least. Chatbots (also known as smartbot, talkbot, chatterbot, Bot, IM bot, interactive agent, conversational interface, Conversational AI, or artificial conversational entity) can be used not only for customer relationship management, but for employees. And provide an interesting framework to permeate the silos. Not necessarily integrating them. But from an employee perspective chatbots are delivering end-to-end workflows, lowering inter-department paper pushing, and saving money. Prem will share his experiences from over 3 years in implementation chatbots, giving recommendations on what it takes to make your chatbot project a success.

14:30 to 15:00

Panel Session: The business case for RCS, Chatbots, UCaaS, and Programmable Enterprise Communications across Asia.

Chair: Pamela Clark-Dickson, Practice Leader, Communications and Social, Consumer and Entertainment Services at Ovum

Hwee-Xian Tan, Senior Analyst, Enterprise Services, SoHo and SME Research at Ovum

Banking case study  representative

Prem A., IT Organization, Cognizant

  • RCS has been positioned as tomorrow’s technology for the past 7 years. When will it become today’s technology in Asia?
  • What RCS use cases will matter in Asia? And who will be best positioned to help businesses adopt those use cases?
  • Taking Japan as a specific example, how can RCS compete with the vertical integration of LINE for business customers?
  • Will voice or messaging chatbots dominate?
  • Will UCaaS be a winner takes all market across Asia? Can local champions compete?
  • How do you build a business case for UCaaS?

15:00 to 15:20


Investing in the Future of Programmable Telecoms in Asia

15:20 to 15:40

Talent Development in Programmable Telecoms. Vivian Koh, Orbitage and the Communications Convergence Professional Society (CCPS)

The democratization of telecoms / communications presents an excellent opportunity for Asian businesses to take greater control over their enabling technologies, ability to innovate, and ability to meet local market needs. But we face a skills gap. Vivian will share the importance of programmable telecoms and how Asian businesses can ensure they have the talent and processes to take advantage of this shift.

15:40 to 16:20

Meet the TADHack Winners and Panel Session on Developer Needs.

In this session we’ll hear from TADHack Global winners as they describe their winning hacks, experiences from TADHack, and in a panel session discussing developer needs.

15:40 to 15:50

James Ong, TADHack Global 2016 Winner

James will review his winning hack from TADHack Global 2016 and share his experiences from TADHack Global.

15:50 to 16:00

Vincent Wong, TADHack Global 2018 Winner

Vincent will review his winning hack from TADHack Global 2018 and share his experiences from TADHack Global.

16:00 to 16:20

Developer Needs Panel Session, James Ong & Vincent Wong, TADHack Winners.

The panel session is a chance to discuss:
How to make using the APIs easier (its never easy enough)?
What platform and technology providers could do to better support developers both in using the core APIs and in the wrap of adjunct capabilities often required to use the APIs to solve basic problems;
What is required to help in bringing the hack ideas to market. Most hacks remain great ideas that are never acted upon, how can we improve the follow-through rate?

16:20 to 16:45

Panel Session: Investment, Venture Capital, and M&A Panel

Chair: Chip Wilcox, Orbital Scope

Michael Quinn, Partner, Q Advisors

Mark White,  Founder, CEO, Investor, Mentor

Steve Melhuish, Co-founder, PropertyGuru. Venture Partner, Wavemaker

The programmable telecoms / communications market is generating much interest from investors. Across start-ups, larger corporations look to move into this space, as well as small and medium sized companies rolling-up to achieve greater scale to grow faster. We’ve seen transactions in Europe (e.g. Kaleyra going IPO) and in Asia (spin out of Apigate from Axiata). Many of the ‘Bay Area’ start-ups, with an office address in San Francisco, actually have the bulk of their employees (and business) in Asia or Europe. The days claiming the only investors willing to take risks are in the Bay Area have gone. Many of the North America CPaaS / UCaaS / CCaaS companies are expanding internationally, as their home markets mature.

  • What are investors looking for in the programmable telecoms / communications or cloud communications or UCaaS or CPaaS or CCaaS (CXTech) market?
  • How do we attract the attention of larger companies looking to build out their global footprint in Asia?
  • What are the things that matter in an M&A across financials, customers, people, processes and technology?
  • How are valuations determined in this space?
  • How should we position our business to attract investor attention? What should we avoid doing?
  • How do we create a CXTech powerhouse in Asia?

16:45 to 17:15

Panel Session: Where next for Programmable Telecoms / Communications / CXTech across Asia?

Chair: Alan Quayle, Founder TADSummit, TADHack, Independent Consultant

Pamela Clark-Dickson, Practice Leader, Communications and Social, Consumer and Entertainment Services at Ovum

Roshni Hewamallika, Deputy General Manager – Core Business at hSenid Mobile

Michael Quinn, Partner, Q Advisors

Hwee-Xian Tan, Senior Analyst, Enterprise Services, SoHo and SME Research

Prem A., IT Organization, Cognizant

What is the one CXTech project every business should evaluation in 2019, and why?

Who do you think are some of the interesting CXTech companies in Asia, and why?

What is going to be important in CXTech in Asia in 2019 and 2020?

Fraud remains a problem, mobile identity/authentication has grown rapidly in North America. Will Asia adopt, and how?

Will voice and video repeat the success of payments and messaging for CPaaS in Asia?

What is your quantified CXTech prediction for May 2020?

17:15 to 17:45

Closing Keynote: The Programmable Telco. Irshad Deen, Deputy Chief Enterprise and Wholesale Officer, General Manager Digital Business Services, Sri Lanka Telecom

There’s a window of opportunity for Asian Telcos to remain the leading enterprise ICT (Information and Communication Technology) solution providers. In Sri Lanka we’ve see unmatched success in programmable telecoms. As Sri Lanka Telecom continues to role out its broadband, cloud, API, virtualization, wholesale, and enterprise projects. Backed by our long-established enterprise customer relationships. I’ll share our vision on how Asian Telcos are in a unique position to lead enterprise ICT, especially given the democratization of technology made possible thanks to programmable telecoms.

Evening Social Event being planned

Programmable Telecoms Masterclass will run on 29th May from 9:30AM to 4:30 PM,
with short breaks for refreshment and lunch.


We’re entering a new phase in the democratization of telecoms. Communications is now programmable, its revolutionizing the $2.2T telecoms industry. Enterprises large and small, governments, local businesses, hospitals, dentists, web companies, garden centers are all using communications in new ways improve their operations and customers’ experiences. There are hundreds of companies around the world that are helping businesses use programmable telecoms.

The aim of this Masterclass is to provide an open, independent, and industry-wide review of the impact of programmable telecoms on business. We will cover CPaaS (Communications Platform as a Service), UCaaS (Unified Communications Platform as a Service, AKA virtual or cloud PBX), CCaaS (Contact Center as a Service), open source telecom software, authentication and customer experience, omni-channel customer communications, WebRTC (Web Real Time Communications) and much more reviewing the players and many use cases from around the world, to help enterprises and service providers make informed decisions.

We’re also testing out a new handle for this category, CXTech. You can read more about why we’re doing this in the weekly CXTech newsletter <>. What is CXTech?  The C stands for Connectivity, Communications, Collaboration, Conversation, Customer; X for Experience because that’s what matters; and Tech because the focus is enablers.

Your Guide

Alan Quayle wanders the world helping people gain an edge in high tech. His 29 year career spans BT, Lucent (now Nokia), Cambridge Technology Partners (now Atos Consulting), founding Teltier (one of the first Telecom API companies that was sold to Cisco in 2003) and 16 years as an independent focused on intersection of IT, Web and Telecoms.  Customers range from global leaders like AT&T, Verizon, Etisalat, BT, Telstra, Ericsson, Huawei, and Oracle; to innovative start-ups like Apigee (sold to Google), AppTrigger (sold to Metaswitch), Camiant (sold to Oracle), Layer 7 (sold to CA), Apex Communications (sold to Dialogic), OpenCloud (sold to Metaswitch), Solaiemes (sold to Comverse), Apidaze (sold to VoIP Innovations), Tropo (sold to Cisco), Nexmo (sold to Vonage), Telesign (sold to BICS), Flowroute (sold to West) and many many more.

He founded TADHack, the largest global hackathon over one weekend (4000 registrations in 2017 and 2018); and TADSummit, the largest conference focused on programmable telecoms (CXTech). If you have fiber to the home, e.g. Verizon Fios, the box in your home is likely based on some of his patents and standards work in optical access technology. He worked on the development of digital video compression technologies, which enabled YouTube and Netflix to change TV viewing forever. His leadership in programmable telecoms is democratizing the telecoms industry, so anyone can use it to solve problems that matter to them. He has a MEng (Masters of Engineering, First, top in class), MBA, CEng (Chartered Engineer), MIET, and MIEEE.

Definitions and Irreverent Acronyms

Technology plays an important role in Programmable Telecoms. As a result there are many abbreviations and terms with lots of marketing hype but relatively little substance. We’ll review some of the important ones and provide an Irreverent Acronym List hand-out, so through the workshop you have a handy guide to remember all those TLAs (Three Letter Abbreviations). In addition to electronic and paper handouts of the slides. We’ll also provide a number of definition for Programmable Telecoms to help everyone understand the scope and size of the market(s).

Potted History of Programmable Telecoms. “Those who do not remember the past are condemned to repeat it.” George Santayana

Reviewing the past two decades from the initial telecom API work of the Parlay group in the ‘90s, the confusing overlap with service delivery platforms and app stores, the convergence with Web2.0, and the rise of web-centric telecom service providers.

In the beginning: The Telcos

The rise of CPaaS (Communication Platform as a Service) from Web 2.0
CPaaS Landscape Today
Convergence of CPaaS, UCaaS, CCaaS, instant authentication, and much more

CPaaS, UCaaS, and CCaaS Landscapes

Understanding the 100s of providers, the different categories and services they provide, their strengths and weaknesses, reviewing market status around the world, and the roles channels play across those geographies.
Plus a view of the trajectory of the different providers across this landscape.

Technology Review

Understanding the common open source telecom software projects, the typical architecture underlying CPaaS, UCaaS, and CCaaS.
Example implementations to understand common services building blocks.

Case Studies

Broad and deep-dive into implementation case studies of CPaaS, UCaaS, and CCaaS.

A broad review of the hundreds of CPaaS implementations across: authentication applications that are now evolving into improving customer experience, the classic anonymous calling of taxi and dating services, through to the rise of CPaaS enablers creating a modular telecoms revolution (just like we see in the building industry with modular construction).

Deep dive into specific implementations such as a large global medical equipment manufacturer’s use of omni-channel messaging to build on on-going relationships with its users; and people, process and technology changes necessary for its successful implementation.

Deep dive into small and medium sized businesses’ adoption of CPaaS and UCaaS and eventually basic CCaaS, so they can appear like large international corporation with less than 50 employees across multiple industry verticals.

Wrap-up Consultation and Advice

We’ll have covered much material. There’s a shift underway in the $2.2T telecoms industry. This impacts all businesses around the work. But timing is everything, not too early and not too late. And this is highly situation dependent, so we’ll finish by discussing your situation and provide advice and where appropriate introductions to make informed decisions.
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