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Conference Agenda

TADSummit Americas Agenda. Running in parallel with the well-established IIT RTC event.

TADSummit began in 2013, focused on Programmable Telecoms (Telecom APIs back then). We get a diverse mix of people, with telcos, CPaaS/UCaaS/CCaaS providers, developers, and enterprises. The diversity and the small size create an insightful and fun event (about 75 people in-person with another 150-200 remote).

Tuesday 15th October




Welcome Day 1, Alan Quayle

Whether you’re a developer, CIO, technology provider, or telco; it’s an exciting time in telecoms (communications if you prefer). Technologies once hidden in the ivory towers of telcos and their suppliers are now freely available to be programmed into applications, services and business processes. By programmed, I not only mean through APIs, but through easy to use web forms.

Programmable telecoms / communications connect people, things and services together in ways we’ve never imagined possible. TADSummit is going to help you understand in an open and independent way the opportunities for your business in this exciting shift.


TADSummit Keynote: Ryan Disraeli, CEO & Co-Founder at TeleSign

Identity, Authentication, and Programmable Telecoms

Following on from Eric’s keynote is an excellent practical example on the convergence of industries and technologies with Telesign. Telesign is a leader in identity and verification solutions, in addition to being a leading global CPaaS provider. TeleSign was acquired by BICS in 2017, BICS is the world’s largest global inter-carrier operator. Together they are revolutionizing programmable communications. Not only through the wholesale price points and vast knowledge base about phone numbers. Also mashing up communication services with insights and ratings, transforming how businesses communicate with their customers.


TADSummit Keynote: Dinesh Saparamadu, CEO hSenid Mobile

Introduction to Enterprise CPaaS (eCPaaS)

Enterprise CPaaS (eCPaaS) is an important development in CPaaS.
CPaaS platforms are maturing, the use of templates/wizards under a self-service model with IT governance brings a highly successful CPaaS operational model directly into the enterprise.
Review the hSenid Mobile story to explain how we’ve come to offer eCPaaS, and describe the core eCPaaS engine and value proposition.
Explain our eCPaaS go to market focus on the Banking industry, then expanding into Insurance, and beyond.


TADSummit Keynote: To be announced


Coffee Break and EXPO


Conference Keynote, Eric Burger, CTO FCC

A Perspective on the Past, Present and Future of Communications

Eric has had the privilege to have a classic R&D career that has included key positions with technology leaders, including MCI, BEA Systems, Neustar, Brooktrout, Centigram, and Cable & Wireless. His career track has gone from being a Research Engineer and Member of the Technical Staff, Program Manager, Engineering Director, VP Engineering, SVP and Chief Technology Officer, as well as General Manager and Center Director. He is currently on loan from Georgetown University to the Federal government as the Chief Technology Officer of the FCC.

Eric has a broad, unique and extremely insightful perspective of communications. We are very fortunate given his extremely hectic schedule to have the opportunity to understand where the trends in communications could lead us. The convergence of industries; the democratization of once rarified technologies; the divergence of solutions around the world and across different market sectors; has created a complex and highly dynamic situation where the future of communications has never been less clear.


Lunch and EXPO


Platform Evolution in Customer Service Communication, led by Shai Berger, Founder and CEO Fonolo

This session follows on from the session we ran in Nov,


Simply adding SMS to your CRM won’t solve your customer interaction problems. Part 2, quantified case studies.

Thomas Howe, CTO Ten Digit Communications

Reviewing why history makes us look at customer interactions all wrong. Highlighting how perverse an IVR is for many tasks. The importance of focus on the entirety of the customer’s device NOT a particular technology or ‘channel’. Mashing up voice, messaging, camera and browser to deliver authentication, document delivery, cheap augmented reality, and secure chat. Lots and lots of quantified case studies.


The Race to Control the Customer Service Messaging Channel, Shai Berger, Founder and CEO Fonolo

When it comes to text-based communication for customer service, a battle is heating up between the big messaging platforms. I’m referring here to Messenger and WhatsApp (both from Facebook), Apple’s Business Chat and Google’s offering called (for now) Google My Business Chat.

Each of those three control a channel (or channels) of communication used by a significant portion of the population. Apple though iMessage on Macs, iPhones and iPads; Google through Android; Facebook through its social networks. (Internationally the dynamic is different, but in North America, they are the only ones with power to change the game.)

Each has the same goal: to dominate business-to-consumer communication, but since they are coming at it from different directions, they can’t use the same strategy.

This presentation will look at how Facebook, Apple and Google are competing with each other; the ecosystem of vendors around them; and how proprietary messaging platforms compare with other text-based channels.


Experiences from Incorporating Sign Language in Customer Interactions

Alberto Gonzalez, Senior Engineer, / AgilityFeat, TADHack Global Participant; and

Arin Sime, Founder/CEO, AgilityFeat, and UniWellness Care.

The diversity of customer interactions has never been greater. Customer experiences that once required dedicated devices, and hence remained niche, can now run on almost any phone or laptop. Some of you may remember the first hack to incorporate sign language in customer service interactions from TADHack Global in 2015. Four years later, adding sign language to customer interactions is becoming mainstream. We’ll share our experiences from incorporating sign language in customer experiences. Programmable telecoms is not only enabling many new and better customer experiences, its making customer interactions ever more inclusive.


Panel Discussion: Platform Evolution in Customer Service Communication

Chair: Shai Berger, Founder and CEO Fonolo
Thomas Howe, CTO Ten Digit Communications
Alberto Gonzalez, Senior Engineer, / AgilityFeat, TADHack Global Participant
Arin Sime, Founder/CEO, AgilityFeat, and UniWellness Care
Dinesh Saparamadu, CEO hSenid Mobile
Warren Levitan, CEO of Smooch, recently acquired by Zendesk (TBC)

Are we ending up with a General Motors problem, is differentiation becoming difficult given the common underlying platform (e.g. Twilio Flex and Amazon).
Are the connectivity issues solved yet, e.g. Facebook and Whatsapp? Or will voice and SMS remain the dominant channels for the next X years?
Is AI delivering in Customer Service? Or is it still marketing fluff for RFP tick-sheets?
Where are we seeing real chatbots success?
We’ve heard earlier on the role identity and authentication can play in customer service. What’s your view?


Coffee Break and EXPO


Conference Keynote: Meet the TADHack Global Winners & TADHack Global Review

This is an opportunity to meet some of the TADHack Global winners from the weekend (12-13 October). It’s a great opportunity to see the power of what programmable communications for people outside the industry. And chat with the winners to share their excitement on the future of communications we’re creating together.
The hacks show the power of programmable telecoms / communications as the teams can “stand on the shoulders of giants. Mashing up programmable telecoms with many other services available over the web. The hacks created show how CPaaS, UCaaS, and CCaaS platforms can solve problems across all aspects of people’s lives, not just in business.
TADHack Global helps people learn about the latest Internet, IT, and Telecoms technologies; and use those technologies to solve problems that matter. It brings in diverse fresh talent into the industry. The numbers below show the massive impact of TADHack across our industry.
Our hacks have included programmable telecoms (voice, video, messaging), internet of things, cloud computing, robotics, machine learning, speech and face recognition, mobile payments, enterprise communications, decentralized web, blockchain, encryption, open source, and many other technologies. The root of what we do is programmable telecoms / communications.
Quantifying the massive impact of TADHack by the time of the event:

  • 6 TADHack Global event, 9 TADHack-mini
  • 44+ countries including: Argentina, Australia, Bangladesh, Belgium, Bulgaria, Brazil, Canada, China, Colombia, Costa Rica, Czech Republic, France, Germany, Greece, India, Indonesia, Ireland, Israel, Italy, Japan, Mexico, Malaysia, Netherlands, New Zealand, Nigeria, Norway, Pakistan, Philippines, Poland, Portugal, Romania, Russia, Singapore, Slovakia, South Africa, Spain, Sri Lanka, Sweden, Turkey, UK, Ukraine, Uruguay, USA, Zambia.
  • 100+ cities
  • 13,000+ Registrations
  • 1100+ pitches
  • $250k+ distributed in prize money
  • $100k in additional goodies and vouchers
  • 90 sponsors
  • 160+ partners including 16 Universities
  • 800+ YouTube videos with >200k minutes of viewing, some videos have been viewed over 5000 times.
  • 1.2 million tweet impressions
  • 11 companies founded
  • 51+ people we know we’ve helped with their job search, plus 100s more add TADHack to their resume and LinkedIn profile.
  • 20 services launched into communities
  • People from ages 14 to 85 have taken part in TADHack!


Identity, Authentication, and Programmable Telecoms Session

Session is divided into 4 parts, based on use cases, and wrapping up with a panel discussion:

  • Registration fraud. Identifying fake users, preventing bulk account creation, etc.
  • ATO (Account TakeOver). Preventing ATO fraud through phone hijacking attacks like SIM Swap, Porting attacks, call forwarding, etc.
  • IRSF (International Revenue Sharing Fraud) attacks on enterprises. Registration to SIP trunking.
  • Panel Discussion.


Reception and Close of Day 1

Wednesday 16th October




Welcome Day 2, Alan Quayle.

We’ll review the discussions and insights generated during Day 1 across the Future of Communications, the opportunities created from the convergence of Identity, Authentication, and Programmable Telecoms. The role of the large cloud providers in potentially consolidating the whole telecoms industry. The exciting innovations being created through TADHack, we really have just started to scratch the surface of programmable telecoms. And wrapping up the day one review with insights from a deep dive into fraud in telecoms, identity fraud on the web, and the convergence of Identity, Authentication, and Programmable Telecoms

Then we’ll dive into Day 2 where the focus moves to numbers, with lots of case studies from the end users of programmable telecoms quantifying the impact on their business; as well as an independent review of the market. Wrapping up with a closing keynote from a FinTech implementor of programmable telecoms. And for the hardy we’ll do a wrap-up review to gather people’s feedback.


Case Studies in CPaaS


Nine years of using Telecom APIs. Speak2Leads – Automated Internet lead response and follow up tool helps you grow your business.

Sammy James, CEO Speak2Leads
Speak2Leads was founded in 2010 in San Diego. I interviewed Sammy in 2013, when I case studied a number of telecom API customers. They are the leading global provider of Internet lead response management products for small- and medium-sized businesses. Their simple, Web-based lead response tools allow organizations to immediately respond and follow-up with their Internet leads during the peak point of interest, (immediately) to increased conversations and sales.
Sammy has an unmatched breadth of experience in consuming telecom APIs. He will frankly share the highs and lows. We’re fortunate Sammy can join us and share his extensive experiences.


Zip911. Create your own emergency network and send automatic, real-time alerts during an emergency.

Chris Brown, Chairman and CEO Zip911
Established in 2018, Zip911 is a Denver-based 911 provider headed by Chairman and CEO, Christopher Brown. Since serving as a consultant for Fortune 500 companies starting at age 16, Brown has been an innovator in the telecommunications industry for 22 years. Zip911 launched the ground-breaking, real-time alert service, alertTree, in January 2019 and introduced their carrier partner program later in the year. Chris will share is extensive experience in building companies on CPaaS, its going to be an insightful and entertaining session.


“I’ve Been Everywhere” in CPaaS

Harold Vance, Global Director Customer Success at VoIP Innovations
There’s a song by Australian country singer Geoff Mack titled “I’ve Been Everywhere”. When it comes to CPaaS, Harold really has been almost everywhere. He brings unmatched coal-face experience in helping developers, start-ups, small and large established enterprises use CPaaS. Harold will share his insights on what works, what does not, what’s still missing, through lots of case studies from the past decade.


Panel Discussion: Closing the Gap with Twilio, What CPaaS Providers Need To Do

Chair: Alan Quayle
Sammy James, CEO Speak2Leads
Chris Brown, Chairman and CEO Zip911
Harold Vance, Global Director Customer Success at VoIP Innovations
Víctor Sánchez Belmar, Cofounder and CEO SyncRTC and Mashme Group

Should we just give up trying to catch up with Twilio, let them dominate and overcharge?
Where should be begin in closing the gap? / Where to focus given the diversity of developer needs?
What are the biggest barriers in your experience in using CPaaS?
What are the must-have things missing from most CPaaS offers in your experience?
Will CPaaS be swallowed up by Google, Amazon and perhaps even Microsoft?


Coffee Break and EXPO


Conference Keynote: Panel on Privacy – Henning Schulzrinne Professor at Columbia University, ex-CTO of the FCC


Lunch and EXPO


CPaaS, UCaaS, CCaaS Convergence; Case Studies; and CPaaS, UCaaS, CCaaS by the Numbers (market sizing and analysis)


Success in Programmable Telecoms comes through Focus: Video Collaboration Case Study

Víctor Sánchez Belmar, Cofounder and CEO SyncRTC and Mashme Group
While studying at the Illinois Institute of Technology, Víctor Sánchez wanted an easy way to connect with friends and family around the world. However existing video communications solutions were either too expensive or required IT involvement and dedicated hardware.
As a result he founded a video conferencing solution called MashMeTV, which he launched commercially in April 2013. Built using an open source communication protocol called WebRTC (Web Real Time Communications), MashMeTV became so popular that more than 415,000 users from 71 countries were using the application by October 2013.
Victor will share the hard-earned experiences in moving from initial adoption success with a free service to a profitable service. Hint, it requires lots of focus


By The Numbers: CPaaS, UCaaS, CCaaS Landscapes and Market Sizing

Alan Quayle, Independent
We’re entering a new phase in the democratization of telecoms. Communications is now programmable, its revolutionizing the $2.2T telecoms industry. Enterprises large and small, governments, local businesses, hospitals, dentists, web companies, garden centers are all using communications in new ways improve their operations and customers’ experiences. There are hundreds of companies around the world that are helping businesses use programmable telecoms.
The aim of this session is to provide an open, independent, and industry-wide review of the impact of programmable telecoms on business. We will cover CPaaS (Communications Platform as a Service), UCaaS (Unified Communications Platform as a Service, AKA virtual or cloud PBX), CCaaS (Contact Center as a Service), open source telecom software, authentication and customer experience, omni-channel customer communications, WebRTC (Web Real Time Communications) and much more reviewing the landscape and market sizes.


Open Source Telecom Project Survey Results and Analysis

Alan Quayle, Independent.
We ran a survey in May/June/July 2019 to gather people’s experiences and opinions on using Open Source Telecom Software Projects.

I’m often asked to comment on the different open source projects, typical implementation architectures, and answer the usual worries on availability, performance, and what-ifs. This is an attempt to provide something more authoritative than my opinions based on who I last talked to. My role here is simply as someone who has working in and promoted programmable telecoms (CXTech) for the past 2+ decades, to help us all be more successful.

Most of CXTech (potentially a $1.2T industry) runs on just a few open source telecom software projects, that are run by a few people, supported by a much larger community of supporters. It’s like the global food and beverage industry (a $5T market, only 4 times the size of CXTech) was supplied out of the kitchens of a few tens of homes! A contrived analogy to highlight the immense reach made possible by open source software. But it does highlight the global significance of open source telecom software, and the importance of this survey in helping us share experiences and opinions.


Coffee Break and EXPO


Conference Keynote: To be announced


State of the Art in Programmable Telecoms Session AND Latest innovations in Open Source CXTech

Surprising application areas in Telcos’ Networks and Breaking down Enterprise Silos


End Point Evolution

Todd Carothers, Executive Vice President (EVP) of Sales, Marketing & Product at CounterPath
Softphone Endpoint: From Product to API Driven Platform.
From SIP-based endpoints to WebRTC the mobile and web are pushing the limits and forcing solutions to adapt to customers’ workflow as opposed to the other way around.
This means vendors bending reality to make solutions mold to specific yet varying requirements.
However, the SIP community is becoming more silo’ed and locking customers into a single vendor solution.
How will this play out? Who will lead the charge? Who wins and who loses?


Testing your Network with Fax, yes Fax! And Other Strange Stories from the Bleeding Edge of Programmable Telecoms

Howard Avner, Director of API Product at Voyant
Did you know fax is an excellent way to test the performance of your voice network? Surprising but true. I’ll share many more interesting, and perhaps strange, applications of CPaaS.


TADSummit Closing Keynote: BYOSpectrum – Why private cellular is a game-changer

Dean Bubley, Disruptive Analysis.

The telecoms industry loves to claim that 5G will disrupt and transform industries. What it hasn’t realised is that the first industry that will get disrupted is telecom itself. New local or shared spectrum bands (such as CBRS in the US), programmable cloud-based cores, eSIM and various other enablers are making it much easier for enterprises, IT companies, cities and Internet/cloud players to build their own private 4G – and soon 5G – networks.

That’s not to say it’s as simple as installing Wi-Fi, but for various organisations from airports to oil companies to hospitals, it’s becoming a more realistic proposition. There are also various hybrids, where telcos can sell “slices” or local/enterprise MVNO deals, or allow companies to just run a separate private core network. Add in a new set of wholesale models (called Neutral Host), and the future wireless operator landscape looks very different from today.

We’re seeing the democratisation of “programmable cellular networks”.


Reception (to be confirmed) + TADSummit Americas Review and Improvement Plan (only for those that want to)

Discussion on how TADSummit Americas went and can be improved
Review on the CXTech handle and whether its sticking
Review of how TADHack Global went and can be improved
Looking forward to TADSummit EMEA.

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